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Book Title: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company|
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The author of the book: Steve Blank
Edition: K & S Ranch
Date of issue: 2012
ISBN 13: 9780984999309
Format files: PDF
The size of the: 781 KB
Read full description of the books:
Now a decade after the Four Steps to the Epiphany
sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices
that have swept the startup world. It:
Incorporates the "Business Model Canvas" as the organizing principle for
Provides separate paths and advice for web/mobile products versus
Offers a wealth of detailed instruction on how to get, keep, and grow
customers recognizing the different techniques for web and physical channels
And teaches a "new math" for startups: "metrics that matter for fueling growth"
The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup.
Want to know what to do the first, week, month or year?
What's the right distribution channel for your product?
How to get traffic to your web site?
…and how to activate customers or users on arrival?
Who are the right "first customers," and why?
…plus many more great tips in nearly 500 pages, complete with index,
glossary, and Customer Development Checklists
It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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Read information about the authorPut to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
After 21 years in 8 high technology companies, I retired in 1999. I started my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.
Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.
After I retired, I took some time to reflect on my experience and wrote a book (actually my class text) about building early stage companies called Four Steps to the Epiphany.
I moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that I developed in my book is one of the core themes in these classes. In 2009, I was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed me as one of the 10 Influencers in Silicon Valley.
I also followed my curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.
In 2007 Governor Arnold Schwarzenegger appointed me to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast.
I am on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. I’m also a board member of Peninsula Open Space Land Trust (POST). In 2009 I became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).