Read Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman Free Online
Book Title: Emotional Design: Why We Love (or Hate) Everyday Things|
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Reader ratings: 4.4
The author of the book: Donald A. Norman
Edition: Basic Books (AZ)
Date of issue: December 2nd 2013
ISBN 13: 9781280598562
Format files: PDF
The size of the: 913 KB
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This book was interesting but disappointing.
The first half was a fascinating addendum to The Design of Everyday Things. This part of the book talked about the role of emotions in design and usability. Things that are more pleasurable to use are easier to use than something with the same basic design that is not a pleasure to use. The psychological basis for this claim is that when people are enjoying what they are using, they can take a more creative view at any problems they encounter during the interaction. Furthermore, when you enjoy using something, you may be more willing to forgive problems. Delightful design cannot rescue an unusable design, but all else being equal, the delightful design will seem easier to use and cause greater attachment.
Another reason that emotion is important in design is that users' relationships to objects are built on more than just the perceived usability and pleasure in using the items. Emotion is important because it taps into higher level human concerns such as image and status.
The second part of the book felt out of place. It discussed robots and why they need to have some equivalent of emotions. The discussion was interesting, but it did not seem to really fit with the description given by the title ("why we love (or hate) everyday things). It felt like the second part of the book was bolted on because the first part was not long enough to be a book on its own. Because it went so contrary to my expectations for the rest of the book, I just could not enjoy it, even though it may have been interesting on its own.
Overall, I would say that the first first of the book should be considered required reading if you have read The Design of Everyday Things. The second half you can take or leave depending on how interested you are in robots.
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Read information about the authorDonald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.
Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to use, a feature which he attributes to putting together emotion and design, or heart and mind.
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