Read Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom Free Online


Ebook Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom read! Book Title: Buyology: How Everything We Believe About Why We Buy is Wrong
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The author of the book: Martin Lindstrom
Edition: Random House Business Books
Date of issue: May 7th 2009
ISBN: 1847940137
ISBN 13: 9781847940131
Language: English
Format files: PDF
The size of the: 938 KB

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.


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Read information about the author

Ebook Buyology: How Everything We Believe About Why We Buy is Wrong read Online! Martin Lindstrom (born 1970) is the author of the bestseller Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House). Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the world's 100 most influential due to his work on science and marketing.


Reviews of the Buyology: How Everything We Believe About Why We Buy is Wrong


NOAH

Why do you ask me to write a phone?

EVAN

Very controversial Vpechalenija

VICTORIA

Fun book for children and their parents

MASON

A hard, shocking, but extremely useful book that makes you think!

FLORENCE

From disgust to delight!




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